Should a business start with blogging?

Blogging can be a very interesting business opportunity, however if you want to start writing you have to know a couple of things. First of all, blogging is not relevant for every business. Furthermore, when your business can get something out of writing blogs, it’s very important that it happens in the right way. If you do it in the wrong way it can be a waste of time. However, when you take the right steps and deliver quality blogs, then your business will start performing better than before.

When should a business write a blog? Unknown or complicated products

This question has a very simple answer, when the business benefits from the blogs, then you should start writing. However, when does a business gain something from blogging? It is very useful to start writing when you have a business that sells a product or service that a lot of people are not familiar with. In the blogs you can explain what it is you sell. People will never buy something if they don’t understand it. It is also useful to right a blog when you sell something that is very complicated. If you sell some ICT software, accounting software for example, people have probably heard of it. However, they don’t fully understand how the system works. You can explain it in a blog.

You want to show your personality, or your online business is very important

Blogging is also very important if you have a business that delivers very personal services, a personal fitness coach for example. People only want to make use of your services when they can see that you are a nice person and that you have a lot of knowledge and experience with regard to your business. With a good blog, you can demonstrate how knowledgeable you are and you can show people that you are indeed a likeable human being.

It's also very important to start blogging if a lot of your business takes place online. When you are an e-commerce business and you don’t have a physical store, then it’s essential that you score high in Google. Blogging is very important when it comes to search engine optimization.

Finally, it is also a good idea to start writing blogs if you are an expert with regard to your business niche. If you have more knowledge then other people, and you can write well, then a blog is always good. Google has become very good in understanding and rewarding well written and useful articles. If you write good content, Google will absolutely reward you. And when you are friends with Google, you have a huge advantage over your competitors.

When should a business not write blogs?

If you only sell products that are really simple, like bricks or cement, then it’s important that you are the cheapest. You can better save money by not writing blogging and make sure that you offer the cheapest products. Furthermore, if your business already has a lot of customers and you can’t easily find new employees, then it’s not wise to write blogs. Even if you do attract new customers, you don’t have the manpower to serve them properly. If you are a small business and you don’t have the skills or money to blog, then you should also forget about it. Just focus on your core business and maybe in the future you can start writing a blog.

What should you write about?

There are a lot of options when you start writing. There are not a lot of general rules you should follow, when it comes to choosing the right subject. In most cases it all depends on your business and the market you operate in. However, you should always think about your customers and why they are interested in your product. What is your target audience, how old are they, what do they like? If you have a clear view of what your customer is like, you can write the best content.

If you start writing you also have to think a lot about your business. What are the main products you sell for example? It is a good idea to write a blog about all of your most important products, services and/or features and to place them on your homepage. After you have completed this task, you can start writing blogs on more specific issues.

Create blogs that people want to read

There is a lot of content online. Actually, there is so much that people don’t even bother to read most of it. If someone visits your website, he or she will probably just scan it to see if there is something interesting. If people don’t immediately see the right results they will instantly leave. Luckily, there are some steps you can take to prevent his from happening.

It is very important that you use headers. This way you can show your readers what different parts of the text are about. People can quickly find the thing they are interested in, and they immediately have an idea what the text is all about.

You should also write a great introduction. People will often only read this part of the text. It has to be catchy and convince people to read more. You can better pay more attention to the introduction, and spend a bit less time on the rest of the text.

Also, images, graphs and video are very important. A lot of people prefer visuals over text. This doesn’t mean that you shouldn’t write text, however it’s a good idea to combine the two. Make a picture or a graph to show people quickly what the blog is about, and provide more details in the written text. This way you combine the amusing and understandable nature of visuals with the benefits of something that has been written down.

At last, use an understandable way of writing. If you use a lot of difficult words, your former teachers and your mother maybe proud of you, but everyone who visits your website is just annoyed.

We hope you enjoyed this blog and learned a lot!